I started working as a copywriter in the advertising business in the mid 1990s. Over the years, I’ve been talented enough to work for some of the better ad shops in Denver (and some of the lousier ones, too). I’ve turned down great job offers in Minneapolis, Baltimore and Colorado Springs. I even impressed Alex Bogusky once with an agency moving announcement.
And while some have told me staying in the Denver area has probably cost me a One Show Pencil or two, I believe moving the needle for a client’s business provides a level of satisfaction that most awards can’t match. And I know it certainly pays better than any fancy award trophy that just collects dust on your desk.
Jeff Maciolek
Senior Copywriter
Working With Me
I’m pretty laid back and easy-to-work with. But I know it annoys those types that aren’t happy unless they’re always stressed and putting out fires. It isn’t that I’m not concerned about a project or meeting a tight turnaround. My clients know I can meet their deadlines and their budgets. It’s just that I find it a lot easier to think when you’re not the proverbial chicken with its head cut off.
Rates & Stuff
Speaking of budgets, I’m also pretty easy-to-work with on billing. I charge more than some writers and a lot less than others. Typically, I charge by the hour. Or by the day. Or by the project. Or whatever you need. Just talk to me and we can probably work something out. I believe my creative abilities and experience can actually help you save money in the long run versus using someone who might charge less by the hour but takes longer to do the job. Remember the old saying about “time is money?”
Specialties
Clients hire me for all types of creative jobs such as print ads, direct mail, brochures, radio spots, TV commercials, point-of-sale, websites, viral stuff and more. But many of them would tell you I have a knack for taglines, product naming and radio ads. Others hire me for a snappy headline or an engaging newsletter. Whatever the need, I learned a long time ago that part of being a copywriter is being flexible and working in multiple mediums.
What’s with the name?
Because everyone always asks, the name “I.C.E. Creative & Consulting, Inc.” dates back to the need for a moniker for my freelance copywriting business and my wife’s old human resources consulting. What does HR consulting and advertising have in common? Very little. Except that many of our clients typically called and needed stuff in a hurry. We were good at putting out fires. So we borrowed the common mobile phone acronym “I.C.E.” for “in case of emergency.” Now we’re just hoping we don’t get a call from the police someday using the ICE contact info on someone’s mobile phone.